Distribution and Retail Essay Example | Topics and Well Written Essays - 1500 words

Distribution and Retail - Essay ExampleThe positioning of a carrefour is very beneficial for the company in order to seize the feel of consumers and the general public. Public perception is vital for a product as it determines whether or not the product would be sold successfully in that market. It is a fact that the general public always remembers the leading company, which has introduced a product. Effective product positioning also affects the determination of selection products and different purchase levels. The basic meaning of product positioning in any market local or foreign is to get a comparison of your brand versus your opponents brand. So with this in mind it is safe to assume that proper product positioning may alter the choice of the consumers, meaning, it may develop an alternative between same products. It takes a great deal of research and assessment when a company decides to place its product in another(prenominal) market in another country, there is a series o f different analysis which are needed so that determining how a product volition be conceived in another market becomes easy (Varle 2006). It should be remembered that product positioning directly influences the consumers evaluation of similar products and their will to purchase products. These are the stages in which the vendee takes two products of the similar market, the products are also similar, and then based on various brands available in the market the consumer prefers only one out of them, which he or she thinks is the most suitable. When the consumer is evaluating two similar products of the same brand the major factor affecting his or her decision is buying one brand and product positioning will aid them to buy the product, which suits them well. So basicall(a)y when a consumer wants to buy a similar product of which there are other alternatives and brands present, it is definitive that they choose one brand, and this they determine by performing a sort of problem solv ing technique which can lead them to make a wear out choice. With this being said, it is also true that a major portion of problem solving they perform involves a level of consumer involvement. This depends on the level of disport that particular consumer has in buying a product, then there is the cost factor, then there is also the visibility of the product and the significance the consumer gives to the product and some other factors, which means that brand positioning can only be affected by the level of involvement. Based on this information we shall now review, analyse and evaluate the owners venture in UK. The owner of the business has founded a factory which produces casual pure cotton for a large departmental chain, but now the factory also manufactures clothes such as skirts, shirts, pants and dresses for ladies in three different sizes, the operation is on a atomic scale but the owner has now become the main distributer and now wants to sell his products in UK (Ries 19 81). The target market of the store and its positioning startle of all before opening the store in Greater London, the owner has to determine the target market for his clothing. As the owner produces shirts, skirts, pants and etc for ladies in all three sizes, he must look for a location within Greater London where there are fewer competitors. The positioning of the store will largely depend on the number of alternatives present in that market if the competition in the area is fierce then it is suggested that the owner should find another location