Multi-Channel Marketing

Abstract Title: Multi-channel selling: an overview by Anupam Kumar Kayastha, PICT-STM, Pune New methods of multi-channel merchandise are emerging that seeks to more effectively target customers, render personalization rules and produce and course merchandising campaigns across and among the secure come out of media channels available. Multi-channel marketing basi rallying cryy refers to the drug abuse of different marketing channel much(prenominal) as; stores, web, catalog, sales force, third party agency, call center, etc. for the selling of the products or services. In recent years, multichannel marketing has big(p) tremendously and is anticipated to grow even further.It is an old talk when marketing by dint of different channels was thought to be an innovation, as now; multi-channel marketing is the need of the market. Therefore it is small necessary that a company salvages in touch with the customers by dint of their products continuously else it is liable to not withstand the competition. Multi-channel marketing and so provides the company with a number of paths through which it can respect connected to the customers. Research Objective:Considering the above issues, the paper attempts to biography how companies have exploited the available channels to their potential so as to grow and gain a stable smear in the market.

In this context, the challenges and blend of strategies that are used to effect the opportunities were discussed. methodology: The paper is a apprehensionual paper in which mod knowledge drawn from the academic lit and industry take hold out has been synthesized , and potential directions for future resear! ch have been discussed. Findings:The criticism of literature suggests that multi-channel marketing is becoming more prevalent and offers umteen opportunities to organizations. Also, it was observed that, since in that location are lots of companies who use the concept of multi-channel marketing, there has developed a need of differentiating in the approach to multi-channel marketing. The concept of...If you want to get a full essay, order it on our website: BestEssayCheap.com

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