Marketing Plan

INTEGRATED MARKETING COMMUNICATIONS AND THE ROLE OF E-MARKETING INTRODUCTION The digest of this level will be Celebrating 125 years of coca cola, concentrating on the integrated merchandise communications and the role of e-marketing indoors the event. An synopsis of the current use of e-marketing will be undertaken and incidental recommendations outlined. take BACKGROUND In a bid to sustain its 125th anniversary, coca pinhead initiated a multi-channel effort to imagine thank you to their consumers, employees and partners for their go on loyalty (Coca Cola, 2011). The influence of the campaign is the brands rich and iconic inheritance over the decades, as wellspring as recognising its enduring woo and celebrating 125 years of legal transfer happiness in a bottle(Coca Cola, 2011). Elements of the campaign included- * alfresco events * TV advert * Limited reading packaging * outdoor(prenominal) advertising The campaign als o conducted an e-marketing campaign using complex media. Consumers were able to upload a photograph of themselves, chose a sportsman of designs and backgrounds to create their retro Coca Cola poster, (See Figure 1). An I Pad application program was also released by Coca Cola illustrating the brands journey through the years.

Figure 1 (cokezone.com) E-MARKETING electronic marketing is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or sy stems (Peterson, 1997:6). Electronic resour! ces are facilitating the anxiety and executing of marketing activities effectively and efficiently. New electronic technologies obligate for speedier and less(prenominal) costly introduction of marketing activities. This proves vital for an organisation transport within any market, as consumers strive to keep up with latest technologies and information. The electronic marketing activity management (EMAM) stick (see...If you want to get a full essay, order it on our website: BestEssayCheap.com

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