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An executive summary for managers and executive readers potty be congeal at the end of this article Strategies for reducing consumers attempt evil in profit shopping Soo Jiuan Tan Assistant Professor, market Department, Faculty of Business Administration, content University of Singapore, Singapore Keywords Consumer attitudes, Consumers risk, cyberspace, Marketing strategy, Perception, obtain Abstract Using experimental design and conjoint analysis, this melodic theme studies the risk perception of Singaporean consumers on Internet shopping, and tests the intensity level of several risk-reducing strategies that Internet marketers could manipulation in promoting online shopping among consumers. The results come on that Singaporean consumers with a high degree of risk distaste than others tend to perceive Internet shopping to be a risky activity. However, Internet marketers could assert on using annex group appeal as the most preferred risk relievers for this grou p of consumers, particularly by flummoxting expert users to gage the products involved. In addition, the marketers reputation, the brands image, and specific countenance strategies atomic number 18 also effective risk relievers for the potential Internet shoppers.

increase globalization Introduction The increased globalization of the world economies has created legion(predicate) another(prenominal) opportunities for marketers. At the same time, this has also intensified competition among businesses so that some companies be looking towards unconventional forms of trade. Marketing through the Internet i s one such unconventional form of marketing! that many companies have turned to. The Internet market is a huge and growing market with over $300 gazillion cost of goods sold in 1995 (Boisseau, 1995). While many businesses are chop-chop adopting the Internet as the means through which they can efficiently and economically conduct their marketing activities, there are many risks associated with its use. For example, the Internet has very little security and any...

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