The PSA Group . Peugeot & Citroen

THE MARKETING STRATEGY Marketing is not a specialise performance at all. It encompasses the entire business. It is the whole business seen from the office of stance of its final result, that is from the customers point of view. Concern and responsibility for securities industry essential therefore permeate all areas of enterprise. (Peter Drucker, 1954) International market is becoming more than important to companies as the world shifts from apparent national markets to link up global markets. Globalization brings homogenization of consumer needs, liberalization of trade, and competitive advantages of operating(a) in global markets. Companies are compel to think and deed globally in order to get in such(prenominal) a dynamic purlieu. The rapidly changing environment is alter all automotive industry players. The industry is organism reshaped as never before by environmental issues, legislation, market fragmentation, sassy technologies, new materials, advanced manufa cturing techniques, new selling methods, uphill markets and, preceding(prenominal) all, by consolidation and collaboration. prostate specific antigen: Marketing Oriented? The PSA root certainly showed a lot of ambition and in guardianship with this theory, they expose legion(predicate) new plans and formed alliances. In effect, market cannot be looked at on its own as it involves many several(predicate) stages before the final product reaches the customers. How to develop marketing orientated business: It is useful to revisit Peters and Waterman (In Search of Excellence) [4].

They con the following charact eristics of high performing companies 1.Clos! eness to the customer - intimacy and a profound understanding of their needs. 2.Productivity through people - Recognizing that employees are the intimately important internal customers of a business. 3.A bias for action - Doing- as opposed to talking about doing 4.Value driven - Providing continuous hold dear to customers through products and service offerings. 5.Simple form lean staff - original law structures that facilitate customer interaction. The marketing strategies of companies are looked... If you demand to trounce a full essay, order it on our website: BestEssayCheap.com

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